.Manly Bands is actually a direct-to-consumer seller of guys's bands. The firm released in 2016 after John Ruggiero, the co-founder with his spouse Michelle, could not discover an ideal wedding celebration band.This is Ruggiero's second appeal on the podcast. In April 2021, we went over the business's founding, special band components, and also extra. Since then, Manly Bands has actually obtained its manufacturer. The creation of bands from, point out, Port Daniel's bourbon gun barrels or Fender guitar strands generates powerful video recording, mentions Ruggiero, ideal for storytelling on social networking sites and also in other places.The whole audio of our chat is actually inserted below. The transcript is actually edited for span and also clarity.Eric Bandholz: Give our team a review of what you do.John Ruggiero: My spouse, Michelle, and I began an on the internet ring business called Manly Bands in 2016 to solve a trouble of wedding ceremony bands for men. We were actually merely married. I have big fingers as well as could not discover a ring that I just liked that was actually certainly not overpriced. My alternatives were actually purchasing coming from a brochure or having one thing personalized.I wound up acquiring coming from an internet site. The ring arrived in a flat mailer, with no carton or even customer service. It was actually an unpleasant knowledge through today's ecommerce standards.Our company acquired married, relocated to Fla, and also required a job. Our experts told ourselves, "Our experts are actually each business owners. Why do not our company generate our own business?" Our company went over the forms of issues we 'd found and also exactly how to handle them. My ring expertise turned up, and we decided to make an effort to address it for other guys.Our objective when our company began was actually to pay rental payment. Our company presumed making a pair many thousand dollars a month from this will be amazing. Our company considered it a way of life company, not high-growth. It was simply Michelle as well as me in our garage creating bands and also sending them out to clients. Our company had hit on one thing. Our message reverberated along with potential customers.Michelle and also I make a great staff. I produce ideas, as well as she is actually the implementer. A ton of our success visits her imaginative thoughts. She names the bands and also creates people. She hooks up the bands to customers. Illustrating a ring solely as "eight-millimeter dark" really did not cut it.Our team developed rings from special materials, such as Jack Daniel's barrels or unique metals. The business removed. Since then, we have actually expanded significantly. Our experts currently have more than 55 individuals in the Manly Bands family. About half of those are actually band craftsmens that operate in our just recently acquired manufacturing outlet in Utah.Bandholz: When performed you acquire a producer?Ruggiero: Concerning a year and also a half back. Our experts had been their consumer for many years, so we knew all of them properly. A lot of their business was wholesale, which failed to rate of interest us-- visiting mom-and-pop jewelry experts. They preserved their wholesale customers and brand. Our team obtained several of their resources as well as delivered over staff members.Inducing a manufacturing group has been just one of the greatest traits we've performed. It's been actually astonishing to head out there and also view them bring in rings out of Fender guitar cords or even metal from an M1 Abrams storage tank.Bandholz: Just how performs in-house manufacturing influence advertising?Ruggiero: It is actually been actually massive. Taking an electronic camera to the opposite of the workplace and also shooting the team using lathes to reduce the metal poles or even whiskey gun barrels in to bands makes for unbelievable video clip. We possess our video camera staff on the market constantly. Our experts use that video footage on our social media sites and also in our adds as well as newsletters. Our experts attempt to advertise that considering that most companies in the guys's band area do not create. They go down ship or purchase from international and then deliver it out. Yet we want it to last a life time and be actually one thing people can easily take pleasure in.We've possessed a lot of results along with our military heritage compilation, where our experts resource one-of-a-kind army materials. We have the M1 Garand rifle inventory, the wood part, coming from War of the nations I. Viewing our team placed that in the turret and reduced a part out for a ring is amazing.Our advertising for those rings discuss the record, the soldiers, where the item was utilized, and factors like that. My wife and I examined filmmaking in college. Our company use our skills to teach and narrate. As an example, I just recently obtained an email coming from a client that shared that his grandfather made use of to steer M1 tanks. The consumer skilled some of those bands to his grandpa, and they had quite a mental substitution. It behaves to assist clients connect with their past times as well as generate something purposeful.Bandholz: Where can individuals buy a ring from you?Ruggiero: ManlyBands.com. Our company possess photos on Instagram, too. I perform Twitter as well as LinkedIn.